About Business Plan 20

Business Plan 20 is a free tool that helps you build a serious, investor-ready business plan in 20 focused steps. Whether you're testing a weekend idea or preparing to pitch, it takes you from a blank page to a polished document you can export as DOCX or PDF.

Instead of throwing a big empty form at you, the builder uses a conversational style. It asks one honest question at a time, shows you a well-written example from a fictional company (Cawan's Crepes) so you know what "good" looks like, and gives you gentle nudges on word counts so your answers are substantial without being padded.

Everything you write stays in your own browser — no accounts, no servers, no snooping. You can save progress at any time, come back after a week of research, run multiple plans side by side, and export a clean copy whenever you're ready. Use the Save Your Work page often to back up your plans as a JSON file you fully own.